Overview
The Person Intelligence API provides GTM-focused insights into individual prospects, including lead scoring, buying signals, pain points, and competitive intelligence. Perfect for sales prospecting and account-based marketing.Endpoint
Authentication
Use theAuthorization
header with your API key:
Query Parameters
LinkedIn profile URL or username.Example:
linkedin=john-doe-123
Email address of the person.Example:
email=john@acme.com
Your company domain for contextual analysis. If not provided, automatically uses the domain from your API key’s email address.Example:
profile=salesforce.com
Returns detailed verbose analysis instead of GTM format.Example:
deep_research=true
Either
linkedin
or email
is required to identify the person.Auto-Profile Detection
When noprofile
parameter is provided, the API automatically uses the domain from your API key’s email address as the default profile for contextual analysis.
Example Requests
Response Format
GTM Response (Default)
The default response is optimized for sales and marketing teams:Response Fields
GTM-focused person intelligence data
Alternative Endpoints
Explicit GTM Endpoint
For guaranteed GTM format responses:Verbose Analysis
For detailed research and analysis:Response Size Comparison
Format | Size | Structure | Use Case |
---|---|---|---|
GTM (Default) | ~1.5KB | 2 levels deep | Lead qualification, prospecting |
Verbose | ~8KB | 4-5 levels deep | Strategic research, detailed analysis |
Lead Scoring
Thelead_score
(1-10) is calculated based on:
- Role & Title: Decision-making authority and relevance
- Intent Signals: Research activities and buying behaviors
- Company Context: Organization size and technology maturity
- Buying Stage: Current position in the purchase journey
Score | Priority | Description |
---|---|---|
8-10 | Hot | High-value prospect with strong buying signals |
5-7 | Warm | Qualified lead worth nurturing |
1-4 | Cold | Early-stage prospect requiring education |
Buying Stages
Stage | Description | Typical Activities |
---|---|---|
Awareness | Identifying problems and researching solutions | Reading articles, attending webinars |
Consideration | Evaluating specific vendors and solutions | Comparing features, requesting demos |
Decision | Final vendor selection and procurement | Contract negotiations, ROI analysis |
Implementation | Deployment and rollout planning | Technical evaluations, pilot programs |
Error Responses
Best Practices
1. Use for Lead Qualification
The GTM format is optimized for:- CRM lead scoring
- Sales automation workflows
- Account-based marketing
- Prospecting prioritization
2. Combine with Company Intelligence
Use both endpoints together for complete account intelligence:3. Cache Responses
Person insights should be cached for 12-24 hours for optimal performance.4. Focus on High-Score Leads
Prioritize outreach to leads with scores 7+ for highest conversion rates.Rate Limits
- Default: 100 requests per minute per API key
- Burst: Up to 20 requests per second
The GTM format provides 80% size reduction while maintaining all critical sales intelligence, delivering immediate actionable insights for prospect qualification and outreach prioritization.